The Under Armour Curry 7 is about to release and this is everything you need to know.
Tech specs have changed a bit between the UA Curry 6 and the upcoming Curry 7. Under Armour’s HOVR cushioning is back, but this time around its met with Under Armour’s popular Micro G cushioning and a flexible TPU plate. The concept behind the system = Go Farther, Faster and Longer.
Under Armour’s design team took the data from Curry’s game and started working from the inside out when ideating on the Curry 7. The data pointed to a need for a system that would be as dynamic as Curry’s on-court play, but adaptable to any athlete striving to get better. This resulted in the unique combination of two proprietary foam technologies.
The HOVR implementation is thin, but the foam focuses on energy return while absorbing impact. This is what Micro G was originally known for but has since transitioned into a firm, responsive foam in that enables quick changes of direction.
Like a lot of players, I’m always working on movement and fluidity, my range of motion, and how I can be more efficient with my footwork and balance. Key for me when we were building the Curry 7 was the combination of energy return from UA HOVR and responsiveness underfoot for quickness on-court.
– Stephen Curry
Under Armour once again looks to deliver optimal traction to maximize confidence and response time. The Curry 7’s outsole features layered herringbone in addition to a radial traction pattern. This system creates incremental levels of grip depending upon the force applied, while simultaneously flexing with the athlete’s every move. Whether you are Stephen Curry, trying to thread through some of the tightest defenses in the NBA, or a recreational player looking for consistent traction on any surface, the Curry 7 aims to deliver great traction with every step.
Materials found on the Curry 6 are no longer present with the Curry 7. This may disappoint some, as will the material choice the design team chose to use.
Translucent TPU layering was applied to a textile build. This leaves a bit to be desired in terms of being a premium build, but the structure is geared towards containment and support. The forefoot focuses on the textile material — offering a bit of breathability and flexibility. The midfoot – where most of the TPU skin and reinforcements are located – structure, support and lockdown are the primary focus. In the collar and heel areas, where foam padding is located, comfort is crucial to keep athletes on their game all night long.
Since writing this article and recording the first impression breakdown video I have played in the Curry 7 numerous times. At this time the shoe is performing better than I initially gave them credit for. Traction and stability are its strongest aspects so far — not much of a surprise — and I’m enjoying the dual cushion setup despite them being a bit firmer than I feel they could have been.
Stay tuned for the full performance review and we look forward to discussing the Under Armour Curry 7 more with all of you within our Hoop Jordan Discord community.
The Under Armour Curry 7 ‘UNDRTD’ colorway is scheduled to release worldwide on UA.com, UA Brand Houses and at select retailers like Dick’s Sporting Goods for $140 on November 1, 2019.
Images and the product being reviewed are courtesy of Under Armour.