Although King James isn’t favored to snatch the title this season, he still has the top-selling signature shoe.
The rankings are as follows: 1. LeBron James, 2. Kyrie Irving, 3. Kevin Durant, 4. Stephen Curry, 5. Michael Jordan.
Nike dominated the market with three of the five top-selling signature athletes. Of note, Durant sold more than his teammate Curry in 2017, a swap from the rankings in 2016. Nike is sitting comfortably atop the basketball sneaker market with James, Irving, and Durant.
According to NPD Group, a market research organization, Nike’s market share of the $1 billion performance basketball market was 73.5% in 2017, while the Nike-owned Jordan Brand added another 7.8% share. However, despite obtaining a massive market share in basketball performance sneakers, basketball isn’t a huge part of the footwear market.
“Basketball has fallen from its height of being an important streetwear product to really out of fashion right now,” Matt Powell told Forbes. In the performance basketball market, where shoes typically retail for around $120, peaked at $1.3 billion in 2015 but shrunk 13.6% last year.
Kyrie Irving, on the other hand, is bucking the trend by being the only one of the top five players to see an increase in his signature shoe sales last year. He may prove to be the next king of the basketball performance sneaker game.
Interestingly, retro sneakers are still seeing a healthy dose of revenue generation; according to NPD, retro is more than three times the size of performance basketball with sales at $3 billion last year. Jordan had a 65% share of retro basketball in 2017, followed by Nike (23%), adidas (9.3%), and Puma (2.3%). Although retro sneakers are not factored into the 2017 top-selling signature shoe chart, that market is certainly holding up.
Who do you think will have the best sneaker in 2018? Let us know in the comment section below.